Not a lot of ego on our projects; we do some pretty cool, smaller, energy-efficient, smart work but don't make a big deal out of it. Its not rocket science, and everyone should be doing it anyway. But it's been pretty cool having one of the most widely-read trade mags on site and following along on one of our builds the past couple weeks though. They're going to stick with us all the way to the end of it so this should be interesting! If you're into it, click here to read the first of the series of articles to be written.